Connecting beauty needs with beauty pros
My Beaute is for clients, DYI enthusiasts and those wanting to book or learn a new beauty routine. Most of the classes are free and available to all. Customers are rewarded with redeemable Beaute points that can be used towards services and paid courses.
MY ROLE
Lead designer, Lead researcher, Hair styler, Beauty connoisseur
As a lover for beauty and a hair braider who has been learning hair art since the age of seven in Senegal, I enjoy dealing with my clients and communicating with them about likes and dislikes on beauty appointments that they normally book.
After discussing with my clients for a time frame of six months and focusing on their pain points, I decided since I love to braid hair, to do a passion project focusing on how I can take the hassle out of beauty appointment booking and make it a smooth and easy process for both the client and the pro.
THE CHALLENGE
Create Magic in 2 Months
Research, conceptualize, test, discover and design an all new way for beauty lovers to become beauty connoisseurs.
What’s it worth to you?
Preliminary research was conducted by some of my clients. 25 clients were interviewed about the concept of My Beaute.
How do you book your beauty appointments?
18% Walk In
35% Call In
26% Online
21% App
How much do you typically spend on a hair treatment?
20% $50 - $100
30% $100 - $150
18% $150 - $250
33% $250 & Up
How many times a month do you book beauty treatments?
27% Once a month
45% Two times a month
13% Three times a month
15% Four or more times a month
“I am really tired of having to call around just to get a nail appointment scheduled. Especially because most of the time they do not answer the phones and I have to keep trying the call numerous times”
— Participant, Renni Welch
“Being able to search and book beauty services all in the palms of my hands is the best thing thats ever happened to my beauty routine. I can save a lot of money because I am able to compare services between different providers and pick what works best for me.”
— Participant, Myriam Diallo
IDEATION SESSION, 1st WEEK
Facilitation - Raising Your Beauty Standards
My goal for this project is to create an end-to-end experience for salon goers, owners, DIY enthusiasts and beauty pros to be able to compare different service needs, book services, as well as being able to keep it all organized without any confusion.I facilitated a five-day design sprint ideation session, where I focused on the long term goal, challenges, sketches and mapped out a rough journey for the users.
My high- level goal is to:
Make it easy and free of complications.
Save users time by doing the hard work for them.
Create a platform that both beauty providers as well as those needing services can use
Let’s Design Inclusively
The user base for the app are individuals who are into getting different beauty services but are sick and tired of the old school way of doing things. To avoid certain biases, I studied and conducted research on all clients ranging from different demographics. This way, there wasn’t any stereotype to begin with.
Spectrums attempt to highlight the range of temporary or permanent challenges to consider when a person is interacting with My Beaute.
Situations focus on the situational challenges that everyone experiences. A situation is a temporary context that affects the way any person interacts with My Beaute for a short time.
Spectrums
Situations